LOST HIGHWAY OF CONSUMERISM

David Lynch of Twin Peaks, Blue Velvet, Mulholland Dr, etc fame makes great movies. He doesn't like corporate hook-ups (hat tip The Piton):



The way I see it product placement is inevitable. But David Lynch is right. It bites. It not only has potential to subvert viewers soft opinions (eg. product preference), but also has the potential to subvert the film makers message.

On the other hand where there's no message to subvert - most Hollywood films are pulp after all - the viewer is simply a consumer.

Coke placed on US TV most frequently last year - 3,346 times (2nd to bottom). An old BBC article squares up to a few product placement issues, and this blog post covers a few specifics.

There is huge potential for new-industry products (super efficient/sustainable goods) to benefit in the same way so we shouldn't cry wolf.