SENSITIVE CONSUMERISM - THE MASHUP

You'll find regular pieces Consumerism Run Amok and Saturday Sensitivity here at ShoppingFix. Amok covers amusingly reviewed crap music. Sensitivity is a vid series where people express themselves and/or issues.

I was watching Scratch again the other day. DJ Shadow explaining digging made it clear to me that the hip hop DJ relies on "discarded" albums. The "quest for beats" is indeed dependant on time hunting through mountains of shit and not-so-shit records. Rare and obscure is best. No better evidence than with DJ Shadow himself.